Cloud Expo London 2022
Experiential design
The booth on the conference floor.
The challenge
Getting the Platform.sh (now Upsun) booth to stand out in a sea of other booths at large tech events. In the past we had relied heavily on illustration bits which looked cool and innovative, but ended up not getting the type of ICP that we were looking for.
Booth artwork
2020 layout and illustration by Savannah Bergeron
The option above was great, but we found that we weren't using the space to the best of our ability and as a means of drawing people into the booth and peaking their interest from the aisle way. 
Solution
When I began this first event booth project, I knew I wanted to simplify what we already had. The illustrations were great, but were they taking away from the message we wanted folks to see?
We already had our pink which helped us greatly stand out in the market. I wanted to test large eye catching statements with big bold text, a large logo and some sparkles here and there. How would that perform?
2022 layout by Heather Argus
Illustration bits by Savannah Bergeron
Results
A more prominent message with bits of sparkle and real product UI that closely relates to the product itself.