Girls on the Run Sneaker Soirée
Building a bold, nostalgic event identity to drive engagement and community connection
event branding, campaign design, social content, visual identity

Poster series advertising the event

Context
I partnered with Make a Mark AVL to develop event branding and promotional materials for Girls on the Run’s annual Sneaker Soirée, a fundraising event supporting scholarships and program access.
The goal was to create a cohesive, high-energy visual identity that could drive engagement across event materials and social promotion.
Make a Mark AVL creative team
+ David Gwaltney
+ Eric Pieper
+ Heather Argus
Initial mood boards for look and feel of the event
Approach
We developed a bold, 80's-inspired visual direction to bring energy and personality to the event. The identity leaned into nostalgic color, pattern, and typography to create a cohesive look across all touch points.
Key contributions
+ Designed a flexible event identity system across logo variations and graphics
+ Created social and promotional assets to support event marketing
+ Developed cohesive visuals across posters, merchandise, and digital content
+ Contributed to a cross-functional creative team in a fast-paced design sprint

The logo system explored different sneaker styles from the 80's, reinforcing
the theme while creating a playful and recognizable identity.

A promotional video was created as part of the campaign to extend the event’s reach and energy across digital channels. (Video production by David Gwaltney)