Work With Me
If your brand feels inconsistent, unclear, or hard to use—you’re not alone.
Most teams don’t have a design problem.
They have a usability problem.
They have a usability problem.
Accessibility is overlooked.
Templates don’t exist (or no one uses them).
Teams are reinventing assets from scratch every time.
Templates don’t exist (or no one uses them).
Teams are reinventing assets from scratch every time.
And over time, even a strong brand can start to break down.
That’s where I come in.
How I Help
I work with teams to bring clarity, accessibility, and structure to their brand—so it actually works in the real world.
I work with teams to bring clarity, accessibility, and structure to their brand—so it actually works in the real world.
Sometimes that means refining what already exists. Sometimes it means building the systems that were never created in the first place.
Every engagement is a little different, but the goal is always the same:
to make your brand easier to use, more consistent, and built to scale.
to make your brand easier to use, more consistent, and built to scale.
image of upsun brand audit
Where We Start
Most of my work begins with a brand and accessibility audit—a focused way to understand what’s working, what’s not, and where things are breaking down.
Most of my work begins with a brand and accessibility audit—a focused way to understand what’s working, what’s not, and where things are breaking down.
From there, I provide:
+ A clear set of observations
+ Actionable recommendations
+ A path forward based on your team, timeline, and goals
+ A clear set of observations
+ Actionable recommendations
+ A path forward based on your team, timeline, and goals
Some teams take that and run with it. Others bring me in to help implement the changes, make templates, etc.
What This Can Look Like
From there, I can step in to support:
+ Refining your visual system (color, type, accessibility)
+ Creating templates your team will actually use
+ Bringing consistency across marketing assets
+ Developing brand guidelines that are clear and usable
+ Acting as an embedded partner for a period of time
From there, I can step in to support:
+ Refining your visual system (color, type, accessibility)
+ Creating templates your team will actually use
+ Bringing consistency across marketing assets
+ Developing brand guidelines that are clear and usable
+ Acting as an embedded partner for a period of time
Short-term or longer-term, we can figure out what makes the most sense for your team.
Upsun brand preso image
image
Who I Like to Work With
+ Founder-led brands with a strong vision that needs structure
+ Marketing teams without dedicated design leadership
+ Growing companies where the brand hasn’t kept up with the pace
+ Founder-led brands with a strong vision that needs structure
+ Marketing teams without dedicated design leadership
+ Growing companies where the brand hasn’t kept up with the pace
If your team is moving fast but your brand feels scattered, I can help bring it back into alignment.
A Different Kind of Support
I’m not here to just design assets. I step in to understand how your team works, where things are getting stuck, and how to make your visual brand easier for everyone to use, not just designers.
I’m not here to just design assets. I step in to understand how your team works, where things are getting stuck, and how to make your visual brand easier for everyone to use, not just designers.
Think of me as a bridge between a brand that looks good and a brand that actually works, long-term.
If this sounds like what you need, I’d love to hear more about what you’re working on.