The Joy of
Missing Out
Book Graphics, pull quotes,
Branded Marketing Collateral

Working with the author and Harper Collins, book graphics, pull quotes, and branded marketing materials were created for the launch of JOMO, which ended up becoming a bestselling book and one of Fortune Magazines Top 10 Business books of 2019.
Additional designed assets:
+ Discussion Guide
+ Instagram Story Templates
+ Instagram Story Stickers
+ Bingo Card (printed + digital)
Cover designed by Harper Collins and Tanya Dalton
Graphics like these helped to explain key concepts within the book.
In the printed book, the graphics were black and white.
These color versions were used in the discussion guide.    
In addition, we created a JOMO discussion guide that would
walk readers through the book chapter by chapter. They would automatically receive book resources when the book was
pre-ordered.
Instagram story templates, stickers, and ads were made as well.
The idea here was to build excitement and get the word out about the book itself.