The Joy of Missing Out
Translating productivity ideas into clear and engaging storytelling
Editorial design, marketing collateral, visual storytelling
Context
I partnered with the author, Tanya Dalton, and HarperCollins to create a series of book graphics, pull quotes, and marketing materials for the launch of The Joy of Missing Out, a bestselling title and one of Fortune’s Top 10 Business Books of 2019.
The work focused on translating key concepts into clear, engaging visuals that could support both the book and its broader marketing efforts.
Key contributions
+ Designed visual graphics to simplify and communicate core concepts from the book
+ Created a cohesive set of marketing assets across print and social channels
+ Developed discussion guide materials to extend the reader experience beyond the book
+ Supported launch efforts through engaging, shareable content
Cover designed by Harper Collins and Tanya Dalton
Visual frameworks designed to simplify key ideas from the book
Discussion guide materials to support deeper reader engagement
Instagram story stickers were created to build excitement around the launch