FoxFury Rugo™ 
Creating a cohesive product launch experience across
packaging and marketing materials
Packaging design, product marketing, editorial layout, visual systems
Context
For the launch of the FoxFury Rugo™, a rugged portable light designed for photography and drone use, I developed packaging and marketing collateral to support entry into a new market.
The work required creating a cohesive system that could communicate clearly across both consumer and industrial audiences.
Retail packaging designed for visibility and clarity in a new consumer market, where brands like GoPro and DJI dominated
Approach
I focused on creating clear, product-driven communication supported by a consistent visual system across packaging and collateral. The design balanced technical clarity with a more premium, approachable presentation.
Key contributions
+ Designed packaging and product presentation for retail and display
+ Created manuals and quick-start guides to communicate technical features clearly
+ Developed marketing collateral including brochures, white papers, and promotional materials
+ Established a cohesive visual system across all launch touch points

Technical diagrams to communicate product features

Marketing collateral supporting product launch