Platform.sh Events
Designing high-impact event experiences to improve visibility and audience engagement
Experiential design, environmental graphics, event branding, messaging
Context
As Platform.sh expanded its presence at large-scale tech events, there was an opportunity to rethink how the brand showed up in physical environments.
As Platform.sh expanded its presence at large-scale tech events, there was an opportunity to rethink how the brand showed up in physical environments.
The challenge
Previous booth designs relied heavily on illustration, which felt visually engaging but didn’t effectively attract the right audience or communicate the product clearly.
Previous booth designs relied heavily on illustration, which felt visually engaging but didn’t effectively attract the right audience or communicate the product clearly.
The challenge was to create a booth experience that would stand out while delivering a clearer, more targeted message to potential customers.
2020 booth design by Savannah Bergeron
The previous approach leaned heavily on illustration, but didn’t fully utilize the space to capture attention or communicate clearly from the aisle.
2022 layout by Heather Argus
Approach
I focused on simplifying the visual system and prioritizing clear, high-impact messaging.
I focused on simplifying the visual system and prioritizing clear, high-impact messaging.
By leaning into bold typography, strong brand color, and larger-scale communication, the booth became more visible, more legible, and more aligned with the product experience.
Outcome
+ Increased visibility and clarity from the event floor
+ Stronger alignment between messaging and product experience
+ More engaging booth presence that attracted the right audience
+ Increased visibility and clarity from the event floor
+ Stronger alignment between messaging and product experience
+ More engaging booth presence that attracted the right audience